More technology acceptance of design-thinking Zurich/Nurnberg / Dusseldorf, July 21, 2009 – has the industry of information technology according to network-based blogger Andreas Goldi self-conscious. The wild days of IT innovations are over. Things have slowed down noticeably for years, and that can be attributed not only to the economic crisis. It is a typical pattern for fundamental innovations (such as the railroad, the telephone and the car) that they bring a period of rapid advances and dramatic changes. But if the technology has even reached a certain maturity and the infrastructure is created, growth and more innovation slow down massively\”, Gabriel writes.
So long a technology release no second massive wave of innovation, as was the case during the transition to digital and mobile telephony were big changes to expect. It looks like also Bernhard Steimel, spokesman of the specialist Congress of Voice days plus in Nuremberg: the markets for telecommunications, IT and new media, epoch-making innovations have experienced in the last 20 years. The Internet, mobile communications and broadband networks gave the impetus for a steady growth in the retail market. However, the limits of growth seem achieved in more and more markets. The ICT sector must learn from the consumer goods industry, how to remain profitable in saturated markets and secure its market share not only in the cut-throat competition on the price. A deeper understanding of customers and the target group, their motives and barriers are essential\”, says the Council of Steimel. The management of the customer experience should no longer be neglected. This requires a number of rather incremental innovations that are in service design or in the user interface, to reduce the complexity for consumers. \”For example, Internet access without codes such as error 768′ or the really intuitive user guidance, to initiate a three-party conference\”, Sangeeta says. In the market for He sees an innovation jam business customers.