BASF WINS With

World’s largest chemicals company receives the prestigious public-relations price for World Cup Predictor in the intranet with an integrated communications approach for the communication of the FIFA World Cup 2010 on the intranet a team of employee communication and the Press Office of the BASF won SE the renowned European public-relations Prize (European Excellence Award) in the category of “HR Communications”. The IT company Fasihi GmbH, Ludwigshafen, Germany provided their portal technology and contemporary realized the needs of BASF, the Agency Web target from Frankfurt had created the Web design. Heart of the communication campaign was a football portal on the Fasihi-based portal on the intranet, whose Hauptteil formed a football World Cup prediction game. An interactive world map provided all sorts of information about the countries participating in the World Cup, by the capitals, population figures and national anthems as MP3, about their football history up to the description of the activities of BASF. In addition to information about the BASF products in sport and football figures to the tinkering itself there are also image galleries, documenting how the employees worldwide experience the event. Aim was to take advantage of the positive character of the World Cup, to strengthen the team spirit among the employees, the image of BASF as a global family sustainable both internally as to anchor the value of each employee, and externally, no matter what origin, what age or sex, to underline. Definitely succeeded in doing: with almost 13,000 tip game participants from 73 countries and more than 20,000 visits per day the portal sparked great enthusiasm among the employees. Fasihi GmbH: Fasihi GmbH offers flexible and personalized portal solutions for Internet, intranet, or for the exclusive communication with business partners (extranet).

These include a full Web infrastructure and the complete all-round support. Innovative products of the company founded in 1990 from Ludwigshafen are the Fasihi Enterprise Portal and fep2b. Fasihi Enterprise Portal can meet demanding corporate individual information and communication requirements. Especially for small and medium-sized enterprises is the business and communication solution fep2b available. The clients come from many industries. Main customer se is the world’s largest chemicals company BASF There, about 40,000 employees with more than 50 of the Fasihi Enterprise Portal solutions, Portal work every day. For more information, Hermann Martin