It is not excluded that they may be inspired competitors, in this case require immediate reaction. Clinton Family oftentimes addresses this issue. On the other hand, should think about the sponsorship of the Information Resources, which publishes blogs (electronic diaries), to share photos, etc. This Sector information space called Consumer Generated Media (CGM) – and leading experts offer include costs for such things in your budget of electronic advertising. It is necessary to consider a decrease in the presence of a hotel in indirect forms electronic distribution. In most cases, intermediary companies in the Internet need a hotel than a hotel in them – because of the booking room, they asked the commission on the order of magnitude higher than the sale of airline tickets or rental machines. The global trend is that the best hotel chains and independent hotels have reduced the number of such partners, while working only with those who have the tools to communicate with the hotel and Booking in real time. And of course, it's time to stop paying too high a commission of 20-25% – direct booking with the latest technology directly through the hotel website can cost less than 5.3 dollars. Those around who have the practice of selling rooms through a network of electronic intermediaries, should be put behind the goal of reducing their share in total online sales to 15%. Is very critical to assess the quality of own Web Site – as its artistic characteristics and technical capabilities. In case of need, obviously, should be fully updated.