One of the most effective supports when fidelizar clients and to maintain updated them with the new features of our vestibule, Web site or blog is without doubts newsletters, as long as it is used them of correct way and it does not abuse them, because many consider mail Spam. Several people do not dare to use newsletters like marketing tool because they think that they are very complicated to form. The certain thing is that nothing else far from the reality, solutions of software exist more difficult to handle than others, but no of them is impossible to control. At the time of managing the listing of clients or members of newsletters several companies choose to collect all the information by their account. That is to say, that the registry systems/cancellation existing and are implemented, and it is not necessary nor are desired new means or new formulas so that the clients or users terminate or discharge of the lists of distribution of newsletters, but at the moment that the user registers in the Web site at issue, it is automatically suscripto to the lists, and the same happens when its registry is cancelled or their preferences are published. In these cases, the being the company in himself the one that directly obtains all the requests of losses and discharges of its members, makes available a technology where he can integrate of totally automatic way all the registries of losses and discharges of his services. Of this form, your company will continue maintaining the autonomy in the management of all the subscribers your services, lists of distribution or bulletins, leaving all the heavier work, of precise and massive distribution of the messages to the members, to the software of management of newsletters. A greeting.. Educate yourself even more with thoughts from Eva Andersson-Dubin.