Hidden Advertising

Modern advertising is not what it once was. Rather ads remained, but its effectiveness has decreased significantly. Reduce the effectiveness of public advertising due to the large number of on the one hand, and on the other of consciousness of consumers. Consumers openly declare that they are tired of open-intrusive advertising, which pursues them everywhere. Hence the decline in demand for products that are moving through a large number of open advertising. In view of the situation marketers are increasingly resorting to the use of hidden advertising and guerrilla marketing.

However, it appeared that not all companies are ready to use hidden Marketing as a new marketing strategy. That the heads of such companies often complain about the ineffectiveness of their own marketing efforts. And it is now profitable to engage in advertising and marketing, so as new markets emerge every day. It is true that advertising agencies are also in no hurry to use hidden marketing in their work. But this will have their reasons. First, the agency used to create a promotional product format, and quite successful in this.

Second, as firms that provide services, they sell it services, backed by reputation. Experiments are not necessary. Third, each advertising agency is the owner, which expects a profit. In the case of an unsuccessful experiment with innovations advertising agency may cease to exist. But if advertising agencies begin to take advantage of new advertising techniques, they can lose their customers in the future. But the future has arrived: hidden marketing has embraced the Internet, blogs and social networks, and it is unstoppable. Modern technology has made information posted by users Internet, the most important resource of the world wide web. Along with this change and marketing: new ways to inform the target audience of the existence of a product or service, and information about the new product hits the target the audience almost instantaneously. Today, blogs and social networks are a springboard for marketing campaigns, however, to place them open advertising can not. Instead, there is a dialogue of the user, between the lines discussing new products. This is a hidden marketing. Information and how it presents, is the main advantage of covert marketing. The main problem is how to add information so that it was not similar to conventional advertising text. Performers such campaigns can become owners of blogs or social networks, or simply authoritative users. To find a reputable artist, you have to work hard. Or you can use the services of such projects. The platform gives advertisers the freedom to communicate with the performer. There are no managers, managing advertising projects. Information about advertising campaign is transmitted from the advertiser directly to the Executive, which ensures the complete confidentiality of both parties. An advertiser can offer its version of an advertising campaign, or to leave it on discretion of the performer. In any case the choice of performer remains with the advertiser. Hidden marketing – the main marketing tool of modern times. They are easy to use for promoting goods and services and for formation of the company's image. Hidden marketing offers a convenient format for location information, and also proposes to use new channels of communication with the consumer, which enable constant dialogue. Advertising in the form in which it was before, did not involve any dialogue, so that consumers and ceased to believe in it.

The Structure

This method of printing forms, printing elements are passed through a paint, and white space of delay. Decal printing – a process in which at pottery, porcelain or glass applied decal. In turn decal is an image that is transferred to the souvenirs special method. On paper, the printing is carried out, usually by means of screen printing. Then a sheet with a pattern is treated with varnish and moistened in water, after which the image is transferred to the surface.

At the end of ceramic, porcelain or glass is sent to the kiln. As a result Decal printing and processing in the furnace turns durable, beautiful and environmentally safe products. In this article I would like to elaborate on the sublimation method of image transfer. This method appeared not so long ago, but has already established itself – as an effective, economical and very high quality type of printing on t-shirts, mugs, plates, etc. sublimation thermal transfer – printing ink in which dye sublimation sublimation paper is transferred from the painted surface. The method consists in the fact that printing inks or ribbons, pigment particles are heated instantly print head and mixed with the transition to the gaseous state, deep in the structure printed material. Sublimation printing can be used for printing on fabric.

Unlike other printing methods can be applied to the fabric of photographic images with high quality. Technology allows us to obtain bright colors are resistant to environmental influences. Sublimation technology is as follows. Printing images produced on inkjet printers, which use special sublimation ink.